Privacy Policy

We respect and protect the privacy of your personal information.  As part of our Terms of Use Agreement, you consent to our Privacy Policies as well as any revisions, by using this site. The information below describes our privacy policies, and is here to inform you of what information we collect, why we collect such information, and how we use it.

VMK Diamonds may occasionally revise this Privacy Policy.  We encourage you to check the privacy policy for updates or revisions each time you visit this site.  When a revision is made we will revise the date on this page.

At times, new features, offers or opportunities may be made available to you through the site. These new features may be subject to different privacy rules and you will, of course, be duly notified of any differences. 



We are happy to discuss your questions or concerns regarding our Privacy Policies. If you would like to speak to a customer service representative, please contact us via telephone at 1800 VMK - 7687 or email us here.

Your opinion is valuable to us. By submitting your comments, feedback and testimonials, we are able to improve this site and services. When you send us a submission, you assign the rights to us as delineated on our Terms of Use page.



VMK Diamonds may automatically collect and store visitors’ personal information.  Information may be collected in several ways including: provided by the visitor, submitted via our website, email, phone, chats or submitted through access devices (i.e. computers, mobile phones, etc).

The personal information that we collect is an asset of VMK Diamonds, and will always remain subject to the terms of our privacy policy.

Personal Information may be used by VMK Diamonds to:

  • Improve overall visitor shopping experience
  • Provide services
  • facilitate order confirmation and tracking
  • Follow inquiries and requests  
  • Compare and review visitors' personal information for errors, omissions and accuracy
  • Prevent and detect fraud or abuse
  • Understand visitor demographics, preferences, interests, and behavior
  • Identify visitors’ product and service preferences, and request participation in surveys
  • Contact visitors (via email, postal mail, or telephone) regarding products and services that we believe may be of interest.



Personally Identifiable Information (PII) is any information that can identify a visitor as an individual, including contact information (names,  phone and  fax numbers),  addresses (billing, shipping, email) gender, age, education level, occupation, marital status, anniversary, birthdays, personal interests and activities, financial (credit card information), transaction information (order info, tracking shipments).

Visitors may browse this site and refrain from providing any personal information, but that may limit accessibility to some site features.



Personally Identifiable Information that we may share with a Third Party 

We may share information with service providers, trusted partners or other entities that provide services. This includes:

  • Shipping companies
  • Payment processing companies
  • Data storage/management
  • Web hosting
  • Web analytics
  • Fulfillment
  • Assembly
  • Marketing and communications

These service providers only receive the personal information necessary for their function(s), and they are not allowed to use, share or store any personally identifiable information for any other purpose other than the purpose set forth by VMK Diamonds.

Business Transfer

We may transfer your information as part or any acquisition, sale of company assets, or merger. Your personal information would be transferred as one of the assets of the company in the event of insolvency, bankruptcy or receivership.

Personally Identifiable Information that we may share for security purposes

You authorize us to share personal information deemed necessary by law to protect VMK Diamonds or others from loss or injury, or Compliance with Law and Fraud Protection.

This includes information that:

(1) we, at our own discretion, deem necessary to share in order to comply with any legal process, governmental request or laws and regulation.

(2) we must share as required by law, or to prevent or take action against illegal activities such as fraud, blackmail, or any situation that involves a potential threat to the personal safety of an individual.

(3) we share with other companies and organizations for risk reduction and credit card fraud protection.

(4) we deem necessary to share in order to act upon any agreement that we have with you.



Non Personally Identifiable Information (NPII) is Information that on its own does not identify a specific individual.

This information often includes the visitor’s computer operating system, ISP (internet service provider) domain name, type of web browser used, search terms used by visitors, and pages viewed.

This technical data is often aggregated to provide an overview of the browsing patterns of large groups of visitors and is usually used to measure and improve the effectiveness of a website, target the visitors’ interests and facilitate the overall shopping experience.

We do not link the information we store in cookies or collect from web beacons to any personally identifiable information you submit while on this site.



VMK collects data through cookies, web logs, web beacons and other monitoring technologies.


A Cookie is a small amount of data which often includes an anonymous unique identifier which is sent to the visitor's browser from VMK's servers and stored on the visitor's hard drive.

Visitors can set their browser to accept all cookies, reject all cookies, or notify them when a cookie is being sent. Disabling cookies may restrict some valuable features on websites often visited, such as automatic "sign-in" features and tailored content.

IP Address

When visiting this site, your IP Address is stored by VMK Diamonds.  This is used to track visitor movements, traffic patterns, preferences and interests, session date and duration, use of your shopping cart, and demographic information.  It helps with diagnosing server problems and administering and tuning website operation, verifying identities and preventing fraud or abuse.

Information about a friend

Another way we collect information is when a visitor provides a friend’s information as part of our referral program, or when a visitor wants to share the site, a product from the site, a wish list from this site, gift an item from this site, or send a gift card.  We will send your friend a one-time email at the email address you provided.  VMK diamonds stores this information solely for tracking such services.

What We Do with this Data

We use cookies and web beacons to customize visitors’ shopping experience, automatically log visitors into this site when revisiting, store shopping carts or wish lists, estimate our audience size, track site browsing activities, improve and track usability, performance and effectiveness of our website and  marketing programs, to deliver our ads, and track visits from our affiliates and partners.

While we strive to safeguard our visitors' personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and, accordingly, we cannot guarantee or warrant the security of any information disclosed or transmitted to us.

To enhance our services and business activities, we may create anonymous records by excluding personally identifiable information from personal information.  These records may be used for internal purposes, such as analyzing usage patterns.  We also reserve the right to use and disclose any information in such records at our discretion.

We may authorize third parties to use cookies, web beacons and other monitoring technologies to compile information about the use of this site or interaction with advertisements that appear on this website. We do not have access to or control over these cookies.

To Opt Out

Use of third party utilities may assist you in visiting our website anonymously. However, for unlimited access and an optimum shopping experience, we don't recommend the use of these utilities or disabling cookies.



International Transfers

Information that we collect on this site may be stored and processed in any county where VMK, its affiliates, subsidiaries or representatives maintain facilities.

By using this website, you consent to any such transfer of information outside of your country.  Personal information may be provided to governments in any country where we or our service providers store or process personal information, if required by law as we reasonably deem necessary.

Customer Stories

We post customer testimonials on this site that may contain personally identifiable information. We do not post names with the testimonials without first obtaining permission from the customer, however if you do not wish for your story to be posted on this site, please contact us here.

Public Forums

The forums and blogs offered on this site are publicly accessible. Be aware that any information you provide in these areas may be accessed and used by other readers and visitors. Contact us here to request removal of your personal information from our blog or community forum. In some cases it may be impossible to remove your information, in which case we will let you know if we are unable to do so and why.

Children under 13

VMK Diamonds does not sell products for purchase by children.  We will not knowingly collect personal information from children under the age of 13. If we learn that we have collected personally identifiable information from a child under the age of 13, we will delete that data from our systems.


This site links to other web sites which are their own entities and have their own privacy policies that may not be similar to VMK’s policies. Please review the privacy policies posted on any other web site that you visit.

Accessing and Updating Your Information

For instructions on how to access, correct, amend, update, or delete (to the extent allowed by law) your personal information in our records please contact us here.


We only communicate with you if you choose to hear from us.

If you decide to subscribe to communications from us, we will use your contact information to email you about special offers, campaigns and other things that we think might interest you.

You may choose to stop receiving emails at any time by following the unsubscribe instructions at the bottom of our emails.

When you opt out of communications with us we will still contact you via telephone or email with regards to your orders and account with us. On occasion we also may email you a service-related announcement, when it is relevant to you.



VMK Diamonds has put in place suitable procedures to protect personally identifiable information that visitors share with us. We utilize a combination of physical, electronic, and security technologies, and organizational measures to protect your personally identifiable information from unauthorized access both online and offline.

SSL Encryption

We use Secure Sockets Layer (SSL) encryption technology to encrypt the transfer of sensitive information over the internet.

An SSL certificate provides private communication channels for data transmission and encrypts it by scrambling the data as it travels from your computer to our website’s servers. (SSL encryption has been compared to that of an envelope being sent through postal mail. The envelope protects what's inside, and conceals its contents until it reaches the final destination.)

Before you submit your personal information, you can verify that the server you’ve accessed is secure. An unbroken key or a closed lock icon on the lower-left hand corner of your browser or a lock icon to the left of the site’s URL in the address bar will indicate that SSL is active.   If you have accessed a secure server, the first characters of the address in that line should change from "http" to "https".

If for any reason you cannot access the secure server, or if you're not quite comfortable shopping online at our websites, please feel free to place your order with us via telephone 1800 VMK-7687.

Employees in the Know

As a standard part of our security measures, all VMK employees are educated and kept informed about company security and privacy policies, with regular updates and retraining.

Beware: Phishing

Phishing is an illegal scam in which you receive an email appearing to be from a designated company or organization, asking you for personal information such as your username, password, credit card information or other personal information. Do not respond to such emails — we will never request your personal information via email.